Use the power of online public relations and generate brand knowledge online
Online public relations is a great tool to develop a positive company image in an online environment where you need to reach your target audience. Users are able to obtain basic information about your brand and your offers and visit your websites directly.
A carefully prepared online public relations strategy is essential, not only for creating a positive image, but also when the negative comments of information about the hotel, travel agency, region or destination appear.
Online PR works hand in hand with SEO (Search Engine Optimization – SEO), ensuring the website achieves higher placement in search results.